Video that sells, not video that decorates
Most business video fails for the same reason: it shows what the owner would like to present rather than what the viewer wants to watch. On social platforms the metric that decides your reach is how many people finish the clip, so the first two seconds carry more weight than everything that follows.
For a local business on this coast, the formats that consistently work are the process, the before and after, the answer to a question customers actually ask, and the place itself. All four are cheap to produce with a modern phone and good daylight, of which there is no shortage here.